Zoopla ends West Brom sponsorship over Nicolas Anelka's quenelle gesture

West Brom's main sponsor Zoopla have announced that they will end their deal with the club at the end of the season.

Zoopla have been reviewing their £3million-a-year agreement with Albion following Nicolas Anelka's controversial 'quenelle' celebration at West Ham on December 28. The property website say they will focus their attention on other marketing activities at the end of this campaign.

Anelka was named in the starting line-up for West Brom's match with Everton on Monday night at the Hawthorns, Pepe Mel's first game in charge of the club.

West Brom also issued the a statement on Monday evening to clarify its position with Zoopla:

It said: ‘West Bromwich Albion has been fully aware since the sponsorship agreement came into force in June 2012 that its partnership with Zoopla could expire this summer and therefore has been planning accordingly.

‘Zoopla has today informed the club in writing that it does not wish to extend its sponsorship deal. The club will now actively seek a new official sponsor for next season.’