Chelsea signs £300m kit deal with adidas, ...biggest deal in the history of Barclays Premier League

Chelsea have signed the biggest shirt deal in the history of the Barclays Premier League after agreeing a 10-year contract worth £300million with adidas.

Details emerged yesterday of the incredible package put together to bind together Chelsea and the German kit giant.


Although most of the financial aspects of the deal are dependent on Chelsea winning important silverware, the contract is significantly higher than the commercial agreement between reigning champions Manchester United and Nike.

The allure of Jose Mourinho’s return to Stamford Bridge, along with the existing, long-term partnership between Chelsea and adidas helped to structure the deal.

It is the biggest of its kind in the United Kingdom but, while it is bigger in total than adidas’s deal with Real Madrid and Nike’s package to supply Barcelona’s kit, it falls short of the £31m a year Real command.