Apple unveils latest iOS 7 software for iPhones and iPads

Apple unveiled one of the biggest gambles in its history last night with a radical overhaul of its iOS software.

The new iOS 7 software has a ‘flat design’, but critics say the dramatic new look could backfire, confusing users - while others claim it simply looks like Google’s rival Android system.

It is the result of a huge power struggle within the company, which saw the previous head of iOS, Scott Forstall, outed in favour of British born-designer Sir Jonathan Ive, who oversaw the new software.



Jan Dawson, chief telecoms analyst at Ovum, said it ‘represents a massive overhaul of the look and feel of the operating system, which has remained largely unchanged visually since the original version.’

However, he said the changes could be too much.

‘The new version is almost unrecognisable, which will make it polarizing.

‘Some people will love that their phone feels new and different, while others will be disoriented by the newness.'

The iOS 7 design - which will be available in the autumn - is the first major change to the operating system since Ive was put in charge of software last October.





Comments