Arsenal lands £170m kit deal with Puma

Arsenal have landed a whopping kit deal with Puma worth £170m, the most lucrative kit contract in British football.

Arsene Wenger’s side spent the last 20 years wearing Nike shirts.

But Gunners chief executive Ivan Gazidis has sealed a new deal netting the club over £30m a year for five years.

Arsenal’s current deal with Nike — worth £55m over seven years — expires at the end of next season.

The club have been tied down to long-term sponsorship deals since moving into the Emirates in 2006.

But they are now looking forward to capitalise on various new deals.

Nike had first refusal on negotiating a new deal but decided not to renew.

Boss Arsene Wenger has been forced to limit his spending since the club moved from their old Highbury.

But Gunners fans — who have seen their club go eight seasons without a trophy — hope they can finally start to compete with big-spenders Manchester United, Manchester City and Chelsea armed with sponsors’ cash.